Honest insights. Actionable results.
Intro
Are you looking for out-of-the-box insights that don’t collect dust and drive real-world decisions? You’re in the right place.
We partner with creatives, consultants, and other smart folks, like you, to design and execute research explorations that inform communication, brand, and business strategy.
Approach
Got questions? We do too. Our most successful collaborations start with a sincere desire to make the world a better place, mutual curiosity, and a downright doggedness when it comes to solving thorny problems. Our relationship doesn’t end there either. We are invested in your success long after the deliverables hit your inbox and presentations are made to the board. You will find long-term value and insight you can apply over and over again.
Data detectives. Force multipliers.
Capabilities
We harness both time-tested and emerging social science techniques sprinkled with a healthy dose of creativity to solve complex communication and business challenges for our clients. Our recommended approach and methodologies are sized and scoped to address your unique situation. Once we showed a client how a larger market would yield fewer customers. Often addition is achieved through subtraction, and more is less.
Methods
Pursuant’s past projects have utilized:
Cognitive interviews
Communication audits
In-depth interviews
Focus groups
Friendship triads
Public opinion polling.
Secret shopping
Situation analysis
Usability studies
Online surveys
Will work for good. How can we help?
Sectors
We are focused on causes that matter. Our impact can be found in:
Charitable and philanthropic organizations
Federal and state government
Health care organizations
Public and private higher education (nonprofit only)
Membership and advocacy organizations
Non-profit organizations
NGOs
Impact
Our clients have done great things! Together we have:
Educated the public to combat misinformation and confusion about disease outbreak and its impact on human health.
Grown membership by understanding how organizations can better support their constituencies.
Increased global impact after identifying messaging that drives donations.
Reduced disease by encouraging the utilization of preventive health care services.
Positioned organizations for the future using competitive landscape analyses and understanding emerging constituents’ values.
Protected the environment through learning how to influence pro-social behavior.
Retained healthcare workers by understanding and recommending job satisfaction levers.
About Me
Hi! I am Melissa Marcello, founder of our Maine-based marketing research and communication strategy firm. Working with clients to solve complex problems that make the world a better place—while using unconventional methods (conventional ones too, but probably applied unconventionally)—is my jam.
Our work has appeared in peer-reviewed journals (in case you’re impressed by that kind of thing) and has been featured in nearly every major U.S. daily newspaper. Even more impressive is how organizations have applied what we have learned together as a force for good.
P.S. I am always open to discussing new ideas, offering counsel, or non-profit engagements. Ideas are free, execution, if needed, is not.